Oh Hypocrisy

So I saw this video link somewhere and i decided to watch it

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Good message right? Eskewed perception of beauty.

Few things, however, are rather funny about this video:


1) Victim of its own righteousness: The film is blatantly guilty of what it condemns; lying, or embelishing upon the truth. Ask any graphic designer or photo retouching specialist what I mean. While it is true that this can be done and IS done on occasions it is, however, not always the case. I've retouched ads and usually the main things irnoned out are fly away hairs, improper or undesired skin tones (not Black to white but fair to darker) and minor skin flaws.

I know a couple of models, am good friends with one, have seen professional many in their off time and trust me they look usually look AS good in tangible reality as their "souped" up photographs in glossies. Complete 180 photoshop transformations are usually reserved for celebrities or headliners who aren't GQ/Vogue affair. This ad distorts the process of post production by putting it at one end of a shallow spectrum.

Everyone knows makeup does magic but even make up has limits. Ugly is ugly.


2) OMFG!!! mommy, they lied to us???: Photos are retouched for maximum effect of unattainable beauty? GEE-FREAKING-GOLLY GOSH....REALLLY??? who knew. How is this news?

Dove fails where many other social awareness campaigns fail, exempli gratia; like the retarded and annoying TRUTH campaign against cigs. All it does is point out the problem everyone is already aware of. Thats like if I got up an made a poignant speech about the evils of a bum peeing in the train or talking to himself everytime I saw a hobo peeing on the train or talking to himself....



Who cares?. Society is great at assessing it's own shortcomings but call for solutions fall to deaf ears. Thats why they are called "social critics" because thats what anyone can really do; complain.

Yes photos are retouched, yes we are hungry for youth and fertile talent, yes we are insensitive to fat people and yes we force them to either starve themselves to death or force them into utter denial by having them form support groups for other proud, fat, obese people. But seriously, ask yourselves; would you pay $4-5 for a Vogue or Elle to see a girl next door flaunting her sagging ass in every picture? or the typical plain Jane wearing couture?


So what is Dove really saying by telling us that we are shallow? thats on par with telling me I get horny...


...and in the end we are left with facing the duality of our own society, our moral kins fighting our sinful concubines. We want our Mcdonalds but want obesity eradicated, we want obese people to not live in diffidence but EVERY single fly away hair from that porcelain skinned beauty must be wiped clean as to better enlighten her perfect jaw structure.

Dove's heart is in the right place, well no it isn't really, it's heart is where it's always been, now Dove's eyes are in the right place; the untapped, ever expanding, "normalacy" of America. Big is the new skinny and Dove is hoping to poineer in that frontier.